Do you support the continued funding of $5.90, (of which $0.91 for Return to Aid*) per ASUCSB membership per quarter and $4.24 for summer quarter for the AS/KCSB-FM Professional Broadcast Media & Journalism Staff?



Pro Statements

AS/KCSB-FM professional staff in broadcast media and journalism form an integral and
necessary part of the successful operation of UCSB’s campus radio station and the student
experience. Career staff are responsible not only for safeguarding station assets by ensuring
compliance with University, State, and Federal regulations, but they also provide valuable
mentoring, training, and skills-sharing in a multitude of areas, including broadcasting,
journalism, sportscasting, sound engineering, digital content production, event planning,
budgeting, public relations and marketing, and leadership development.

As a university licensee, KCSB’s mandate is educational, therefore career staff are teaching
students about community media in the public interest. This is achieved by providing free public
service announcements, news coverage for campus and local organizations, and emergency
communications for signal area communities and student populations. Staff are mentors,
providing a next-steps education for students as they prepare for careers beyond the university.
Skills acquired here touch industries ranging from entertainment to broadcasting, journalism,
and non-profit media management.

Career staff provide essential continuity of service at KCSB, a station widely recognized for its
communications services (KCSB News COVID-19 newsletter, “Best Radio Station 2020” in the
Santa Barbara Independent’s “Best Of Santa Barbara” readers’ poll); its partnerships with other
campus initiatives (UCSB Reads, MCC); and for its exceptional level of Gaucho alumni
engagement (many former KCSB DJs helped fill out the schedule during remote broadcasting).

Con Statements


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